|1.Traditional business models||Introduction from Helena Markou - Senior Lecturer in Publishing||
This presentation combines audio and slides to talk you through the introduction of business models within publishing. Once you have the slides open in your browser use the "play" icon in the bottom-left corner to begin or pause the presentation.
If you prefer to read, a downloadable transcript of the presentation is also available below.
|Presentation 1 Transcript||
For those who prefer to read here is a transcript of presentation 1.
|2. Beyond the traditional||Presentation 2||
In this presentation, we will look beyond the traditional publishing business models to ones that have become available in the digital age. We will consider:
We will also look at the digital business models covered in the quiz.
|Presentation 2 Transcript||
This is a transcript of the audio from the second presentation on business models.
|Marketing Communications tactics: How to blend traditional and contemporary techniques||
In this workbook we will assess the changing world of marketing communications and evaluate how best to accommodate both old and new aspects to maximum effect.
|3. Sales and Marketing||Introduction from Sara Franklin - Senior Lecturer in Publishing||
|Sales pitches and their use across publishing||
Here's a presentation about the uses of sales pitches within publishing, drawing on examples from around the media. Read these slides first then follow the instructions to practise and record your own pitch. (the Videos from the links in the presentation are below).
|Original Pitch of the Muppet Show for TV||
Watch this YouTube Video
|Catastrophically Bad Dragon's Den Pitch||
Watch this YouTube Video
|4. Data, information and Big data||Big data and its uses in publishing||
This unit should be considered in conjunction with the following unit, which examines metadata and its uses within sales and marketing teams in publishing.
|Data usage for CI in publishing||
This chapter looks more specifically at how data is currently used within publishing and stimulates reflection about future possibilities.
|Metadata and its uses in publishing||
This unit introduces the concept of metadata and explores how this may be used - or misused - in a publishing context
|5. Challenge of the digital||Activity 1.2: Reading||
Read the journal article by Anne Faherty with the following questions in mind:
(click the pdf icon to download the article)
Faherty, A. 2013. “Curiouser and Curiouser: Novelty-centred Business Models and Value Creation in Established Publishing Firms” [pdf]. International Journal of the Book. Vol.11 No.1. Available at: <http://ijb.cgpublisher.com/product/pub.27/prod.528> [Accessed on 17 December 2014]